When a startup or new business is birthed, if you would want to save cost, then you need to have a website builder for small business who can help you establish your presence on the internet without putting a hole in your pocket.
Website builder for small business is very important for starts up to keep cost low but there are things you need to know before you think of having your website all set up.
I will speak about just two of them which are very important to the existence of your site online.
They are your domain name and your web hosting company. Domain name might not give you much concern as I understand that you are probably going to pick one that describe your business and company brand with projected vision and mission, but I do know that having a reliable web hosting company that will ensure that your website is well secured is very important.
This is where people ask me what hosting company to go for.
Based on personal experience and that of my friends who have used Bluehost, I would recommend using them to host your website as a small business owner.
You might want to know why Bluehost and I will tell you why.
24/7 Support: They have standby in-house experts that have been sufficiently trained to assist your website needs. With Bluehost, you can have any problem resolved without delays. They have live chat that is just clicks away and their customer representative are very patient, understanding and professional. You can also get in touch with them on phone if you would prefer that medium of communication.
30 Days Money Back Guarantee: If you use their service and you are not satisfied with the turn of events for any unexpected reasons, you are very free to request for refund within 30 days of purchase. All you have to do is request for a refund with details of transaction, such as transaction number, date, your name and email address. With details of your transaction, your money will be refunded without hassles. 🙂
Free Domain Name: If you use Bluehost for your company’s website, you do not have to pay for any domain name registration. You would be given one for free. Basically or generally, domain name registration could cost you as much as $9-$15, depending on where you choose to register your domain name. But with Bluehost, you save money.
Reliability: Aside the above mentioned benefits, Bluehost is very reliable and secured.They have one of the best web hosting servers on the internet and which is why they have grown so much that they now host over 2 million websites around the world.
When you visit Bluehost, you will see the image shared above. Click on the green button which says “Get Started Now” and you will be taken to the page below
While on the page as shown in the image above, choose the “Basic Plan” in the far left corner and you will be taken to the page below where you should select your domain name. If you do not have a domain name registered and would want one given to you for free, you should select the first option on the left corner otherwise use the option on the right if you have a domain registered already.
Below image is where you input your names, emails, address and every billing information that you would need to complete your web hosting payment.
If you look closely at the page above, you will notice that the higher duration of your payment, the cheaper the hosting price tagged on it. Which means 24 months hosting page is cheaper than 12 months and 36 months package is cheaper than 24 months package.
When that has been accomplished, you would be sent an email to confirm your payment as well as get details of your login information that would enable you set up your website.
Before you would start building your website, you have to get some things right that will help to propel your business and brand image positively of the next few years of existence.
According to Forbes, there are 7 website design mistakes that small businesses make
1. Putting urgency over understanding your target market.
Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.
2. Design is too busy or flashy.
My company, Ciplex, is a web design and development company, and we know that in order to be successful on the Internet you need to focus on marketing your website — not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.
Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they can’t figure out what to do next, you might need to go back to the drawing board.
3. No clear call to action.
What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.
4. Paying too little or too much.
You don’t know how many times people come to my company after they’ve hired a cheap designer, let them make business decisions that are poor, and ended up with a horrible product. At the same time, companies get distracted by expensive agencies that work with big brands, and don’t realize these agencies might not be able to help a small business that’s ROI focused. Simply put: don’t blow your budget on your website, but do your research to ensure you’re receiving a quality product.
5. Stale, out-of-date content.
Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.
Additionally, avoid putting links to your Facebook or Twitter pages if you only have a small following. People may think your business is too small and end up not hiring you.
6. Trying to target everyone.
This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.
7. Taking the DIY route.
Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.
How To Get Website Design For Free?
As a reader of this content and a small business owner, if you wish to design your website without costing the moon, I am willing to help you set up your website for free but first, you need to get your web hosting via Bluehost and this can be achieved after you have purchased it from here .
Once that has been achieved, you can send me an email using this email id email@example.com and I will gladly help you set it up without collecting any money from you.